After a 10 year break, Prinx Chengshan Tire Company is coming back to Europe
With a clear intention to become a strong European player, we have decided to establish our European headquarters in Slovakia, which — together with the Czech Republic — is the heart of the modern European automotive industry.
It is a very important step of our new global strategy we have been developing since we acquired 65% stake back from Cooper Tire in 2014.
Our parental company Chengshan Group celebrates its 40th anniversary this year.
Following company’s vision to build up a premium tyre brand with a true Chinese pedigree, we are committed to responding promptly to a fast-paced, rapidly changing competitive environment, and pushing constantly beyond our limits.
We are back in Europe, and we are back for good.